Social Media Best Practices

Social media allows us to introduce our podcast to potential listeners whom we already have a relationship with through existing channels. We believe that great social builds and taps into a community.

The right message:

The right audience:

The right tracking:

Include a Chartable Smartlink with a unique identifier (SID) that directs people to the show’s landing page on Chartable. For each platform and campaign use a new SID to keep track of what social media is effective so it can be optimized. 

But there are some things that can make it tough to promote a podcast on social media channels.

Great social...

Types of social content

Quote cards and stills 

Audiograms / Episode Trailers


Text only

Text + image