Pacific Content’s POV on Podcast Metrics

Some podcasters measure success with a single metric: downloads.

But downloads alone don’t tell the whole story. This is especially true for podcasts from brands. Brands care about audience engagement, awareness, perception, and favorability — and these are impossible to measure through downloads alone.

Pacific Content recommends a robust podcast measurement framework, customized for your brand’s overall goals.

Recommended KPIs

Additional resources

• Downloads aren’t the whole story: Here are the most important podcast metrics to watch

• The Metric All Podcasters Should Be Talking About (Spoiler: It’s Not Downloads)